Frequently asked questions
Find answers to the most common questions about Scrunch features, customers, and more.
What products does Scrunch offer for AI search optimization?
The Scrunch platform has three core products: monitoring, insights, and Agent Experience Platform (AXP).
More infoWhat methods does Scrunch use to collect data from AI platforms?
Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.
More infoWhat business outcomes do Scrunch customers achieve?
Scrunch customers achieve measurable improvements across AI platforms. Common outcomes include increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors. Customers also report AI-referred website traffic growth, reduced costs compared to alternative solutions, and higher and faster conversion rates.
More infoDoes Scrunch offer special pricing for agencies?
Yes, Scrunch offers an Agency Partner Program with custom pricing for agencies.
More infoWhat is the pricing for Scrunch plans?
Scrunch offers three pricing tiers: Explorer ($83 per month billed annually), Growth ($417 per month billed annually), and Enterprise (custom pricing). Monthly billing is also available at higher rates.
More infoWhat APIs does Scrunch offer and how do they work?
Scrunch offers two main APIs: a query API and a responses API. The query API captures aggregated metrics related to brand presence, sentiment, citations, and more from prompts across AI platforms. The responses API captures raw AI responses, including full text, citations, and brand presence data for each prompt.
More infoIs Scrunch SOC 2 Type II compliant and what security standards does it meet?
Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.
More infoHow long does Scrunch implementation take?
Scrunch implementation is fast. Many Scrunch customers, including large enterprises, are deployed and collecting data within one day.
More infoHow do I create and use customer personas in Scrunch?
Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.
More infoHow do customers describe their experience with Scrunch?
Customers say Scrunch provides measurable business outcomes related to helping them understand and optimize how AI platforms interpret and recommend their products and services. Customers also highlight powerful strategic insights, exceptional product usability and customer support, and impressive product development velocity.
More infoWhat types of data can I access through the Scrunch API?
Scrunch’s main APIs provide two types of data for users to access: The query API returns aggregated metrics across AI platforms while the responses API returns raw, unprocessed AI responses. Both APIs cover major LLMs with 90-day historical data.
More infoWhat user roles and permissions are available in Scrunch?
Four user roles are available in Scrunch: Admin, Editor, Viewer, and Guest. Admins have full organizational access, Editors can create and modify content, Viewers have read-only access, and Guests (agency accounts only) see only specific brands. Permissions can be customized per brand for granular control.
More infoDoes Scrunch offer a free trial?
Yes, Scrunch offers a 7-day free trial of the self-serve Explorer plan. Users can sign up instantly without speaking to sales.
More infoWhich AI platforms and LLMs can Scrunch track and monitor?
Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.
More infoWhat single sign-on (SSO) providers does Scrunch support?
The Scrunch Enterprise plan supports single sign-on (SSO) with major identity providers, including Okta, Microsoft Entra ID (formerly Azure AD), and Google Workspace. Any SAML 2.0 or OIDC-compliant identity provider is also supported.
More infoHow does Scrunch track AI search visits to my website?
Scrunch tracks AI platform visits in two ways: Agent Traffic monitors AI bots crawling your website in real-time and AI Referrals tracks human visitors who arrive from AI platforms.
More infoDoes Scrunch pay agencies commissions on customer referrals?
Yes, Scrunch pays up to 20% referral commission for referred customers through its Agency Partner Program. Commissions are calculated based on actual payments received by Scrunch.
More infoWhat features are included in Scrunch’s free trial?
Scrunch’s 7-day free trial includes access to all core features of the Explorer plan, including 100 prompts, three page audits, and one topic for search volume tracking.
More infoHow does Scrunch track competitor performance in AI search?
Scrunch tracks competitor performance in AI search across all major AI platforms. Users can see competitive presence across LLMs, individual prompts, and citations, as well as how it compares to their own brand. Scrunch also shows users how many competitors and which ones are mentioned in responses to individual prompts and displays full prompt responses for review.
More infoWhat is Scrunch’s Agent Experience Platform (AXP) and how does it work?
Scrunch's Agent Experience Platform (AXP) automatically converts the user’s website into an AI-optimized format that improves how AI platforms read, understand, and cite its content.
More infoDoes Scrunch collect personal information from people using AI platforms like ChatGPT?
No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.
More infoHow much funding has Scrunch raised?
Scrunch has raised $26M in funding to date from Mayfield, Decibel, Homebrew, GTM Capital, and notable angel investors, including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI, previously Salesforce, Hearsay).
More infoCan Scrunch identify where competitors are gaining visibility in AI search?
Yes, Scrunch tracks competitor visibility across AI platforms through automated monitoring, citation analysis, and gap detection, revealing exactly where competitors outperform a user's brand in AI responses.
More infoDoes Scrunch use AI in its platform?
Yes, Scrunch uses AI to assist with collecting responses across AI platforms, generating tailored recommendations for prompt tracking and competitive monitoring, restructuring webpages via the Agent Experience Platform, and other use cases.
More infoCan you export data from Scrunch?
Yes, you can export data from Scrunch in multiple ways, including via CSV and API.
More infoDoes Scrunch track sentiment about my brand in AI responses?
Yes, Scrunch tracks sentiment about brands in AI responses and categorizes it as positive, mixed, or negative.
More infoDoes Scrunch support international prompt tracking and multiple languages?
Yes, Scrunch supports prompt tracking in every country, recording the exact responses and citations for any prompt written in any language. Scrunch currently serves customers throughout the US, Europe, and Japan.
More infoCan I monitor specific URLs in Scrunch?
Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (i.e., brand, competitor, or third-party).
More infoCan Scrunch show what sources are being cited by AI models in their responses?
Yes, Scrunch shows exactly which sources are being cited by AI models, including branded, competitive, and third-party sources, as part of its Citations feature.
More infoHow does Scrunch estimate AI search volume metrics?
Scrunch’s AI Search Trends feature estimates AI search volume at the topic level based on end-to-end AI search interaction data from high-quality, privacy-compliant, third-party providers. This includes estimated prompt volume related to topics, how volume changes over time, and brand and competitor presence over selected timeframes.
More infoWhat benchmarks or baselines are useful when evaluating AI search performance?
Scrunch recommends tracking brand presence, citations, referral traffic, AI agent traffic, and share of voice versus competitors as key performance indicators.
More infoDoes Scrunch show change over time?
Yes, Scrunch shows change over time throughout its platform. Users can analyze AI search data via customizable date ranges and data visualizations.
More infoDoes Scrunch track placement in AI responses?
Yes, Scrunch tracks brand placement in AI responses by showing whether a user’s brand appears in the top, middle, or bottom of AI-generated answers. Users can view this as an aggregate score across all tracked prompts or as individual prompt-level results.
More infoIs Scrunch good for multi-LLM coverage?
Yes, Scrunch supports simultaneous tracking across eight major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Copilot, and Meta AI. Support for Grok is coming soon.
More infoHow can I see if my visibility in AI search is improving or declining over time?
Scrunch recommends monitoring AI search trend data like brand mentions and citations consistently over 2-3 week periods to identify real trends versus one-off changes.
More infoDoes Scrunch track AI referral traffic to my website?
Yes, Scrunch tracks AI referral traffic to users’ websites through its AI Referrals feature, which connects to a user's Google Analytics 4 (GA4) account.
More infoHow accurate is Scrunch at tracking brand presence across LLMs?
Scrunch is very accurate at tracking brand presence across LLMs because it collects actual AI responses from all major AI platforms to detect explicit brand mentions using pattern matching verified against continuously updated response datasets.
More infoDoes Scrunch help me prioritize citation sources?
Yes, Scrunch helps users prioritize citation sources using Influence Score, calculated by multiplying the percentage of AI responses that have cited a source by the unique number of prompts. This reveals which sources have the greatest impact.
More infoDoes Scrunch let me filter data based on persona and funnel stage?
Yes, Scrunch lets users filter data based on persona, funnel stage, and more to enable precise analysis of brand performance across customer segments and buyer journey stages.
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