Scrunch measures AI share of voice by tracking a brand or competitor's mentions or citations as a share of the same metric across the tracked competitive set.

Example

For example, imagine a Scrunch user in the consumer packaged goods industry is measuring AI share of voice.

They can see what percentage of brand mentions or citations belong to them across all of their tracked competitors. Likewise, they can do the same for their tracked competitors.

The higher the percentage, the more the brand is mentioned or cited in tracked prompts versus competitors.

The user can filter results by topic, prompt, AI platform, persona, funnel stage, country, custom tag, and more.

Follow-up question: How should I increase AI share of voice?

Increase AI share of voice by prioritizing high-intent, non-branded prompts that represent core product categories and audience demand. Fill content gaps and displace competitors by updating or creating content that exceeds the quality of content currently being cited as a source by AI platforms.