Does Scrunch let me filter data based on persona and funnel stage?
- Also asked as:
- Can I segment Scrunch data by customer type?
- What filtering options does Scrunch offer?
Yes, Scrunch lets users filter data based on persona, funnel stage, and more to enable precise analysis of brand performance across customer segments and buyer journey stages.
Example
For example, imagine a Scrunch user at an airline wants to understand brand visibility across different customer types and buying journey stages:
Filtering by persona
They can create personas like “budget-conscious traveler” and “family vacation planner” in the Context tab, then compare how their brand performs for each customer type.
Filtering by funnel stage
They can analyze performance at advice, awareness, evaluation, and comparison stages to identify where brand visibility rises or falls in the buyer journey.
Combining filters
They can pair persona and funnel filters to discover that budget travelers rarely see their brand during the evaluation stage, revealing a specific optimization opportunity.
Follow-up question: What are the different ways I can filter data in Scrunch?
Scrunch users can filter data based on branded versus non-branded prompts, custom tags, persona, country, prompt topic, AI platform, funnel stage, brand presence in response, competitor presence in response, and citation owner (Citations tab only).
Related FAQs
What methods does Scrunch use to collect data from AI platforms?
Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.
How do I create and use customer personas in Scrunch?
Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.
Which AI platforms and LLMs can Scrunch track and monitor?
Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.