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Scrunch tracks several AI visibility metrics that traditional SEO tools don’t, including brand presence in AI responses, competitive presence, share of voice, response position, response sentiment, citations, AI bot traffic, AI referrals, AI search trends, and more.

Additional context: Traditional SEO tools are built around keywords and rankings in search engine results pages. Scrunch is built around prompts and how AI models actually read, cite, and represent a brand—an entirely different system with different rules.

Example

For example, a user who is using both Scrunch and a traditional SEO tool would find that the SEO tool shows keyword rankings and backlink data for Google and other traditional search engines while Scrunch reveals whether their brand appears in responses in ChatGPT and other AI platforms.

In Scrunch, that same user could track:

• Competitive presence: Are competitors also mentioned in AI responses?
• Share of voice: How often do responses mention a user’s brand versus a competitor’s?
• Position: Is the user’s brand mentioned in the top, middle, or bottom of the response?
• Sentiment: Is the sentiment toward the user’s brand positive, neutral, or negative?
• Citations: Does the AI response link out to the user’s brand, a competitor’s, or a third-party’s?
• AI bot traffic: How often do different AI bots visit the user’s website and which pages?
• AI referrals: How often do humans click through to a user’s website from an AI response?
• AI search trends: What topics are most popular in AI search?

None of these metrics are measurable in traditional SEO tools.

Follow-up question: Can I use Scrunch alongside my existing SEO tools?

Yes, Scrunch is designed to complement existing SEO tools, not replace them. SEO tools manage Google rankings; Scrunch manages AI visibility. Teams often use both in parallel, applying SEO data to inform prompt strategy and Scrunch data to guide AI-specific content and technical improvements.