You can optimize your website for AI visitors, but you can't optimize content that doesn't exist.

If AI can't find relevant content on your site, it retrieves it from another source.

We’re launching Content Gaps—the latest in our series of automated insights—to help you find and fix those blind spots before your competitors do.

Starting today, Scrunch customers can use Content Gaps to:

• Auto-detect missing content for the prompts that matter most.
• Spot where you’re invisible and see who’s getting cited in your place.
• Turn any gap into a content brief in seconds—competitive context baked in.

The brands winning AI search aren't necessarily the ones with the most content—they're the ones that know what matters to their audience, what's missing, and do something about it.

Go from gap to action plan in seconds

Too many teams find content gaps by accident—or not at all.

This results in a scattershot approach to AI visibility optimization, patching holes on the fly with little-to-no prioritization.

You can manually cross-reference prompt and citation data to figure out where to start. Or you can let Scrunch do it for you.

Our analysis detects when you’re missing content for the prompts you care about and flags it automatically—no data deep dives required.

When you log in to Scrunch, you’ll see Content Gaps surfaced right on your Home screen.

Click the “Take action” button and we’ll show you a list of opportunities to improve visibility in AI responses.

You’ll see which topics prompts ladder up to, how many prompts have no relevant content, and examples.

Scrunch’s analysis updates as new content is detected on your site, automatically removing listings from Content Gaps as they’re addressed.

Click the “Take Action” button on any topic to see:

• Which prompts you’re missing content for
• Which sources are currently being cited for these prompts

From here you can review the prompts in question and deselect any you’d like to skip. Scrunch does the detective work—you decide what's worth acting on.

Hit “Continue” and we’ll ask you how you want to fill these content gaps: with a new blog post, an FAQ, or new content added to an existing page (just enter the URL of the page you want to update).

Once you’re ready, click “Generate brief” and Scrunch will create a content brief that you can hand off to your content team or plug directly into your AI tool of choice (Scrunch offers direct links to ChatGPT and Claude).

Each brief contains:

• The content format you selected
• Which questions the content should cover
• What’s currently being cited—both competitors and third parties

Keep in mind: Scrunch’s Optimizer and AXP features also make it easy to maximize the impact of your content by auto-generating a targeted version of webpages designed for specific prompts and personas, then serving it in an optimized, token-light format directly to AI agents without changing what human visitors see on your site.

Once content gaps move from critical to healthy, you can use Scrunch to monitor AI search performance over time—brand presence, share of voice, citations, AI bot traffic, AI referrals, and more.

Create the content AI is looking for

When buyers ask, AI answers. The question is: Does your content show up in the response?

The old way: Random acts of content creation or manual data wrangling.

The new way: Get notified when your content is MIA for tracked prompts and get to work immediately.

We don’t think teams should have to dig for opportunities. So we built Scrunch to surface them.

Content Gaps is now live for all Scrunch customers. Log in to see why you may not be showing up where you should be.

Close your content gaps with Scrunch

Know exactly what to create to improve AI visibility. Start a 7-day free trial or get in touch to see how Content Gaps can help you stay a step ahead in AI search.