Kevin White

From keywords to prompts: How to right-size your AI search tracking

Learn how to calculate how many prompts you should track for your AI search strategy using keywords as your guide.

From SEO to AEO: new metrics that matter in AI search

SEO tracked rankings. AI search (aka AEO) tracks visibility. Get to know the metrics matter most in AI search: mentions, citations, referrals, and agent traffic.

A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)

There’s a new user experience (i.e., AI platforms) taking the world by storm. And CEOs, execs, boards, and especially marketers all want to know how to make sense of it, how to measure it, how to refi...

A better way to answer: “How’s our brand showing up in AI?”

☝️That’s a question board members and CEOs are asking their marketing teams. We're fixing that for you with data visualization in Scrunch far more intuitive, customizable, and shareable.

Every prompt in its right place

We’re now giving you complete control over how topics, tags, models, and stages are mapped to the prompts you’re tracking with Scrunch. Not only that, we’ve made it possible to categorize many prompts...

Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin.